Serving as lead strategist for my intern team at Leo Burnett, I was tasked with writing the creative brief and designing a briefing presentation for Radio Flyer.
Project for the D&AD Competition for AirBNB. Part of a course at Ringling College of Art and Design. The challenge was to create a tool that would further show airbnb's concept of "belonging anywhere". We created airbnb backpack, a companion app that would work alongside the current online and app experience to meet the customer's needs.
Meghan Cole- Strategist, Presentation Design
Responsible for research that lead to strategy and execution. Additionally designed final static pitch slides presenting strategy.
Eric Wagner- Copywriter, Creative
Russell Mank- Designer
Part of a course for Ringling College of Art and Design. For this project, I wanted to push my abilities as both a designer and strategist to present research that I conducted and moderated. I believe with my education and experience, there is an opportunity to visualize data in a way that tells a story and breaks down the service timeline in an engaging way for the client or internal team, while still being informative.
I chose Art of Shaving as my brand to show a different perspective in my book, in particular for mens luxury services.
Designed in Photoshop and Adobe Illustrator
Second Place- District Four AAF National Student Advertising Competition
Best Media Plan- District Four AAF National Student Advertising Competition
Over the summer of 2014, I was a Planning and New Business Intern at Mullen in Winston-Salem North Carolina. Our intern challenge was to create a business that would take our client, Pep Boys, out of business, and create a campaign from it.
Worked on strategy, research and media planning. Also responsible for creative copywriting
Meghan Cole- Account and Media Planner, Copywriter
Emma Baker- Art Director
Ann Beery- Account Director
Chakayla Taylor- PR Social Influence
Project Manager, Strategist, Creative Director
Venue is a mobile event planning application currently available in the App Store. Responsible for creating extensive market research, covering every part of the marketing mix including target market segmentation and promotional planning.
Additionally created several deliverables for final "KNOW..." campaign.